Flanders 2021 automates its sales with the VIP Booker

For the UCI Road World Championships in September 2021, the organisation decided to go for full automation of its VIP hospitality sales operations, using the VIP Booker.

iXpole x Ecofoot

Nicolas Claquin, business developer chez iXpole a eu l’occasion de parler de la vision de l’entreprise avec le site français Ecofoot.

Cloud Solution for VIP Hospitality & Sponsorship

OUR MISSION

It is our mission to ensure clubs and event organisers offer their VIP’s the best possible customer journey, before, during and after the event.

Through automation and optimisation, iXpole streamlines all touchpoints with your business partners, the VIP’s. Increasing the efficiency of your sales team allows them to spend more time for the important matters: relationship management.

You’ll have a happier team and a happier customer.

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VIP's deserve the best

CUSTOMER JOURNEY

Your VIP’s are not average customers. They deserve the best service, at every touchpoint: when you negotiate a new contract; when the invite their relations; when they order additional services and even when you send their invoice…

 

You want the whole journey to be unique and consistent. There are more touchpoints between your organisation and that of your VIP customer than you realise. With iXpole your VIP customers enjoy the best possible customer journey, before, during and after the event.

Personalisation

iXpole

Personalise your VIP's journey

You want every customer to feel like he is your most valued customer. The more he can personalise his experience the more valued he’ll feel.

Your business partners want the best experience, for themselves, but even more so for their invitees. Choose exclusive wines, organise a Gin & Tonic tasting, offer a signed shirt, … The more options you propose, the better their experience. Let iXpole help you living up to these expectations

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Experience

iXpole

Optimised Communication

Every touchpoint with your VIP’s is an opportunity to do better, to make your customers happier. Seize these opportunities. With iXpole, all information is centralised. No matter where you get in touch with the customer, your communication is always consistent and spot-on.

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Communication

An optimal VIP experience

The experience of your VIP’s doesn’t start at the sound of the whistle. It starts at the very first touchpoint and never stops. iXpole automates all aspects of the VIP customer journey and centralises all data . What your customer orders, is what will be delivered and what will be invoiced. No more discrepancies.

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Customer of ixpole

Maximise revenues

from VIP Hospitality

Though VIP hospitality represents the biggest share of matchday revenues, it is far from reaching its peak. Organisations can significantly grow their revenue from VIP hospitality.

On average, VIP hospitality accounts for only 10.5% of the seats, but for 62% of the total matchday revenue. The share of VIP hospitality capacity in newly constructed stadia increased with 49% in the past 6 years. Make sure to capitalise on this opportunity!

Source: ESSMA Hospitality Benchmark Study www.essma.eu

Personalised sales

iXpole

Customer-centric Product Offering

Competition in the area of VIP experiences is growing year on year. If you want to maximise your revenue, you need to constantly adapt to a changing environment: easily create new products, new formula’s and new packages. iXpole is designed specifically to allow any such type of business model.

The recent COVID-19 crisis emphasized this need for flexibility. Matchday organization parameters change constantly in line with the COVID prevention measures

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Business events

iXpole

Organise events to maximise your profitability

You have a great infrastructure, exquisite catering, dedicated personnel. Why would you only use this 25 times per year. The more you use your resources, the higher your ROI. iXpole proposes a unique event management system allowing you to extend your VIP services on non-matchdays, or to get more out of your matchdays.

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Online sales

iXpole

Automate online VIP Sales

Some VIP’s are looking to impress their invitees; others just want to have a great night out. The more options you propose to them, the more likely you are to upsell. Diversifying and offering a lot of options doesn’t necessarily come with a higher workload.

More revenue, less stress!

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Reduce costs

through operational efficiency

There are many departments within your organisation. Each of them is performing to the best of their abilities to please your VIP’s: sales, ticketing, catering, hospitality, even finance. They all have one or multiple touchpoints with your most important customers, the VIP’s. But do they all have the same information? Do they all bring the same message? Offering the most exclusive catering in the most exquisite suites takes you a long way, but it is the total experience that counts.

 

With iXpole you can rest assured that what was proposed to the customer and agreed in the contract is exactly what is booked in the ticketing office, confirmed to the caterer and appears on the invoice. That is what we call customer service!

Collaboration

iXpole

Process automation to optimise collaboration

Many different teams inside your organization interact with your business partners and VIP customers: sales, ticketing, finance, catering, hospitality personnel, ….

iXpole centralizes all operational data in one system which is used by all teams. It all starts with the registration of a sale in iXpole and, after that, all other actions (ticketing, access control, catering, invoicing) are automated. This approach can save you up to 15-20 excel sheets and all associated time and frustrations.

The iXpole workflow automation is the culmination of collaboration. This feature allows you to program automated actions based on certain triggers or activities.

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Data

Centralise all data

iXpole is a contract management system with 3 sources of data at the core. First there is the catalogue. Every product that is sold to business partners is logged in this system. iXpole can manage inventory, different price lists, VAT rates, … Secondly iXpole contains all customer data and acts as CRM. Thirdly the system contains all games and/or events structured in subscriptions, packs, seasons, competitions.  

iXpole is a very rich source of data. By running the proper reports or creating dashboards, one can turn this data into invaluable information. Based on this information you can react quickly and decide to create new products, run new campaigns or scale certain operations up.

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Anywhere, anytime

iXpole

Cloud technology = anywhere, anytime

Spreadsheets, lists, mails, post-its, phone calls. These are essential communication tools in VIP hospitality. Organisations miss up to 15% of revenue due to poor alignment of orders, invoices and services. iXpole is a cloud platform. All data is centralised in one system, which is accessed by every stakeholder: salespeople, finance, ticketing, even catering.
Thanks to open API’s iXpole is not only accessible by people, but also by external systems, like access control, accounting, CRM, …

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Runner of ixpole

Testimonials

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football player

Test Forged in Tradition, Driven by Innovation: The KRC Genk iXpole Story

For KRC Genk, success on the pitch is only part of the story. Off the pitch, the club faced growing challenges in delivering a seamless and high-quality experience to its premium customers. Inefficient tools, scattered data, and an overburdened sales team stood in the way of providing the level of service their Business Club members deserved. Limburg’s Football Powerhouse KRC Genk is a top-tier competitor in Belgian football, known for its relentless competitive spirit and its commitment to nurturing young talent. Since its founding in 1988, this relatively young club has achieved remarkable success, with four national titles, five Belgian Cups, and 18 European qualifications under its belt. Yet, KRC Genk’s story goes beyond the pitch. Deeply rooted in Limburg’s mining heritage, the club embodies a spirit of solidarity and resilience that resonates with its community. Every home game at the 22,500-seat Cegeka Arena offers not only electrifying football but also a strong sense of belonging.  Connecting Over Fine Food and Football At KRC Genk, football is just the beginning. Through its Business Club, the club offers its partners and premium customers more than prime seats at the Cegeka Arena—it provides a blend of top-level football and hospitality. With around 650 members, the Business Club creates an environment where business connections thrive, offering access to excellent seats and invitations to up to 12 networking events each year.  For those seeking to enhance their matchday experience, KRC Genk provides an impressive catering service. Approximately 1,000 premium customers enjoy three-course dinners prepared by Vandersmissen, the club’s catering partner, paired with champagne and a curated selection of wines. Customers can also opt for wine upgrades through their partner, Amy the Wine House, to further personalise their experience.  Behind these operations is a team of three business unit managers: one focused on sales and two on hospitality. Their responsibilities include managing sponsorships, coordinating hospitality logistics, and organising business events. 

Forged in Tradition, Driven by Innovation: The KRC Genk iXpole Story

For KRC Genk, success on the pitch is only part of the story. Off the pitch, the club faced growing challenges in delivering a seamless and high-quality experience to its premium customers. Inefficient tools, scattered data, and an overburdened sales team stood in the way of providing the level of service their Business Club members deserved.