For the UCI Road World Championships in September 2021, the organisation decided to go for full automation of its VIP hospitality sales operations, using the VIP Booker.
100 years after the very first UCI Road World Championships in Copenhagen, at the time only for amateurs, this 100th jubilee edition is coming back home to Flanders, the cradle of cycling.
The 100th battle for the white jersey with rainbow bands deserves a true anniversary edition. Two experienced organisations have joined forces to offer both cyclists and their fans a wonderful experience: Golazo and Flanders Classics. Supported by the Flemish government, four host cities will show the best of themselves: Knokke-Heist, Bruges, Antwerp and Leuven.
Where the other platforms only deal with ticketing, VIP Booker offers a solution for the total VIP experience.
Guillaume Desmet, Head of Hospitality Flanders 2021
Not only cycling fans, but also companies and entrepreneurs can take advantage of this once-in-a-lifetime opportunity. With a capacity for more than 10,000 VIPs, Flanders 2021 is fully committed to diversity of formulas and locations. Whether you are inviting a business associate, an employee or a customer, the choice is endless.
When it comes to service and gastronomy, Flanders has a reputation to uphold. Flanders 2021 therefore selected the best partners for every aspect of the VIP experience.
For the automation of the sales process, the organisation relies on the VIP Booker from iXpole. The VIP Booker is a total solution for organising VIP events: online sales of VIP formulas, ticket management, messaging, invoicing and catering management. The VIP Booker is part of the iXpole VIP sales automation platform that was also used for the organisation of the Grand Départ and the Belfius Eurohockey championship, among other events.
In the context of the global COVID-19 pandemic, the importance of data registrations and process automation has only increased.
Joeri Vlemmings, Co-founder of iXpole
“We have worked with iXpole in the past. We know their methodology and know that they guarantee quality. Nevertheless, for this unique event, we compared them again with other platforms. Where the other platforms only deal with ticketing, VIP Booker offers a solution for the total VIP experience.” says Guillaume Desmet.
Joeri Vlemmings, Co-founder of iXpole, adds: “The VIP Booker was developed in collaboration with the Sportpaleis Group. Eventually, the whole event sector turned out to be in need of tools for automation. In the context of the global COVID-19 pandemic, the importance of data registrations and process automation has only increased. We are especially grateful to Flanders 2021 for bringing a sign of hope through their commitment, which this market so desperately needs.”
