test content blog
For KRC Genk, success on the pitch is only part of the story. Off the pitch, the club faced growing challenges in delivering a seamless and high-quality experience to its premium customers. Inefficient tools, scattered data, and an overburdened sales team stood in the way of providing the level of service their Business Club members deserved.
Limburg’s Football Powerhouse
KRC Genk is a top-tier competitor in Belgian football, known for its relentless competitive spirit and its commitment to nurturing young talent. Since its founding in 1988, this relatively young club has achieved remarkable success, with four national titles, five Belgian Cups, and 18 European qualifications under its belt. Yet, KRC Genk’s story goes beyond the pitch. Deeply rooted in Limburg’s mining heritage, the club embodies a spirit of solidarity and resilience that resonates with its community. Every home game at the 22,500-seat Cegeka Arena offers not only electrifying football but also a strong sense of belonging.
Connecting Over Fine Food and Football
At KRC Genk, football is just the beginning. Through its Business Club, the club offers its partners and premium customers more than prime seats at the Cegeka Arena—it provides a blend of top-level football and hospitality. With around 650 members, the Business Club creates an environment where business connections thrive, offering access to excellent seats and invitations to up to 12 networking events each year.
For those seeking to enhance their matchday experience, KRC Genk provides an impressive catering service. Approximately 1,000 premium customers enjoy three-course dinners prepared by Vandersmissen, the club’s catering partner, paired with champagne and a curated selection of wines. Customers can also opt for wine upgrades through their partner, Amy the Wine House, to further personalise their experience.
Behind these operations is a team of three business unit managers: one focused on sales and two on hospitality. Their responsibilities include managing sponsorships, coordinating hospitality logistics, and organising business events.
test
For KRC Genk, success on the pitch is only part of the story. Off the pitch, the club faced growing challenges in delivering a seamless and high-quality experience to its premium customers. Inefficient tools, scattered data, and an overburdened sales team stood in the way of providing the level of service their Business Club members deserved.
Limburg’s Football Powerhouse
KRC Genk is a top-tier competitor in Belgian football, known for its relentless competitive spirit and its commitment to nurturing young talent. Since its founding in 1988, this relatively young club has achieved remarkable success, with four national titles, five Belgian Cups, and 18 European qualifications under its belt. Yet, KRC Genk’s story goes beyond the pitch. Deeply rooted in Limburg’s mining heritage, the club embodies a spirit of solidarity and resilience that resonates with its community. Every home game at the 22,500-seat Cegeka Arena offers not only electrifying football but also a strong sense of belonging.
Connecting Over Fine Food and Football
At KRC Genk, football is just the beginning. Through its Business Club, the club offers its partners and premium customers more than prime seats at the Cegeka Arena—it provides a blend of top-level football and hospitality. With around 650 members, the Business Club creates an environment where business connections thrive, offering access to excellent seats and invitations to up to 12 networking events each year.
For those seeking to enhance their matchday experience, KRC Genk provides an impressive catering service. Approximately 1,000 premium customers enjoy three-course dinners prepared by Vandersmissen, the club’s catering partner, paired with champagne and a curated selection of wines. Customers can also opt for wine upgrades through their partner, Amy the Wine House, to further personalise their experience.
Behind these operations is a team of three business unit managers: one focused on sales and two on hospitality. Their responsibilities include managing sponsorships, coordinating hospitality logistics, and organising business events.
